In 2020, it is important to have a website more than ever. Whether it is simply to make yourself known, to communicate, or to sell, It is one of the best tools for developing and achieving your objectives.
In 2017, 97% of people searched on the internet to find a local business, therefore, if you want to develop your business by being in front of the right audience, you must be present online. This implies that you must have among other things a website and also social networks to establish your online presence. Here are the main reasons why in 2020, you need a website more than ever.
1. YOUR WEBSITE IS NOT AN EXPENSE, IT IS AN INVESTMENT
A search engine optimized website allows you to be in front of thousands of additional potential consumers. It can also allow you to reach a more targeted audience for the promotion of your services or products through targeted advertising campaigns.
2. IT ALLOWS YOU TO BE VISIBLE EVERYWHERE & ALL THE TIME SO YOU HAVE MORE POTENTIAL COSTUMERS
Having a website means that your content is accessible to users at any time of the day, as they see fit. So if someone visits your website at night or during the day, you always interact with them in the same way and that’s beneficial for conversions. It is also a step towards improving customer service with the use of a very well worked FAQs or the use of activated chatbots on your website which can solve the basic problems of your customers when they most need it and without taking some of your time.
3. IT HELPS DEVELOP YOUR CREDIBILITY
If you want to show the world who you are, what you do, and how you do it, it’s time to invest in a professional website. Today, not having a website can hurt your credibility, leaving the impression that you are not a professional company. Social networks & certain professional directories can also be used but this will never replace the effect of a website. In the end, people are likely to engage with a company they can trust, and the website is a stepping stone to reach to that kind of relationship.
4. IT HELPS YOU TO STAND OUT FROM THE COMPETITION
Your website in 2020 will allow you to present your offers to your customers, your know-how and your story (with good storytelling). The right images and the right texts you will be able to differentiate you from the competition. You can also highlight your testimonials and all your services/products that can respond to a request or problem from your visitors. This is why all our sites are made to measure and adapted to your activity and your objectives. Your know-how will do the rest!!
5. IT HELPS INCREASE YOUR TURNOVER
With all the points discussed above, we understand that your website if properly done, ready to convert and linked to a web marketing strategy will very quickly be a real lever for increasing your turnover in 2020.
Now that you understand why you need to have a website in 2020, the first step in creating or redesigning it will be to know your objectives. Think about what your potential targets expect to find there and create the best site.